I build the data systems, reporting, and analytics that give leadership teams decision-ready visibility. Everything I deliver, I build and measure.
I'm an engineer and founder with an MS in Artificial Intelligence Engineering. Through Femtus Solutions I build data analytics systems, management reporting, project controls, and reporting automation for organisations managing complex portfolios. Through Pesgit Engineering I apply the same measurement rigour to edge AI and computer vision R&D.
Data analytics · management reporting · project controls · reporting automation · AI solutions
Performance Intelligence & Insight
Every system I build, whether for my ventures or directly for clients, is rooted in years of hands-on engineering and measured against real-world conditions, not demo environments. These are the principles that guide how I work.
Architectural Rigour
I design from the structure up; the underlying data model and architecture decide whether the result holds.
Execution That Ships
Strategy only matters if it ships. I anchor every engagement to a working output, tested against real data and real conditions, not just a review environment.
Reliability by Design
Systems have to perform under real conditions: real data, real edge cases, real operational pressure. I build for that from the start, and I'm honest about where the limits are.
Intelligence Frameworks
These are core capabilities I've developed and delivered, first as an engineer, and now through my ventures. Every framework listed below is built for real-world application.
Data Analytics & Management Reporting
Through Femtus Solutions (London, UK): data acquisition and preparation, performance analysis, management and executive reporting, reporting automation, and project controls. I build the systems, not just advise.
- Data Acquisition & Preparation
- Performance Analysis
- Management & Executive Reporting
- Reporting Automation
- Project Controls
Corporate Excel & Data Mastery
Distilled from over 5 years of hands-on delivery on multi-million-dollar portfolios. Flagship 2-day live corporate masterclass ($399) teaching automated Power Query data pipelines, modern dynamic array formulas, and executive KPI dashboards.
- 2-Day Live Intensive ($399)
- Power Query & Dynamic Arrays
- 5+ Production Templates Included
- Official Femtus Certification
Technical Advisory
Offered personally: advisory that bridges engineering reality and decision-making, covering architecture reviews, feasibility assessments, and technical roadmaps across data and AI systems.
- Architecture Reviews
- Feasibility Studies
- Technical Roadmaps
Computer Vision & Edge AI
Through Pesgit Engineering: applied R&D in efficient real-time vision on constrained, offline-capable hardware, measured on the target device rather than estimated from specifications.
- On-Device Inference
- Measurement & Benchmarking
- Model Efficiency
Corporate Microsoft Excel: From Spreadsheets to Decision Systems
Distilled from over 5 years of hands-on freelance delivery across multi-million-dollar portfolios. Engineered specifically for corporate professionals, analysts, and managers to move from manual spreadsheet wrestling to automated data pipelines, modern dynamic arrays (XLOOKUP, LET, LAMBDA), and executive KPI dashboards.
Selected Work
Real engagements and ongoing work across data systems, edge vision, and applied R&D.
KPI Framework for an Infrastructure Portfolio
Designed a KPI framework for a multi-million-euro infrastructure portfolio: aligned stakeholders, defined metric logic, and delivered executive dashboards and a phased roadmap.
Measuring What Compression Actually Costs
Research into how analytic cost models compare with measured device behaviour for vision model compression. The work measures what configurations actually cost on constrained hardware, under controlled conditions, rather than estimating from model structure.
Edge CV System: Assessment & Optimisation
Conducted an in-depth assessment of an edge computer-vision prototype, analysing inference design, latency characteristics, and optimisation pathways including hardware-accelerated inference approaches.
Vision-AI & Edge Perception
Through Pesgit Engineering: applied R&D in optical and thermal (EO/IR) imaging and efficient edge inference for industrial, agricultural, and infrastructure applications, taking hard perception problems from concept to field-credible prototype.
Why Clients Engage Me
These are the problems I see most often, and the reason clients reach out.
- Fragmented data and reporting with no single source of truth.
- Large project schedules hiding underlying risk.
- Strategies that look good on paper but fail in practice.
- Engineering and leadership talking past each other.
- Edge/AI systems that work in a demo but break in the field.
“Having built these systems from the ground up, from embedded circuits to executive dashboards, I understand where conventional approaches often fall short.”
Fawad Sarim
Claimed vs. Measured
Performance that only holds in a demonstration or a slide deck is not evidence. I work to the operational standard, not the review standard.
The Demo Standard
- ✕Reports and metrics compiled manually with no single source of truth
- ✕Dashboards designed for display rather than executive decision-making
- ✕AI and edge claims estimated from paper specs rather than tested on hardware
- ✕Systems that break when real-world operational pressure is applied
The Field Standard
- ✓Automated data pipelines delivering consistent, reconciled truth
- ✓Decision systems structured around the actions leadership needs to take
- ✓Real-world validation on actual operational data and target silicon
- ✓Documented methodology so every metric and result can be reproduced
Let's build something that actually works.
Data analytics, management reporting, project controls, and reporting automation are delivered through Femtus Solutions (UK). Computer vision and edge-AI R&D goes through Pesgit Engineering (Pakistan). For advisory, corporate training, and partnerships, reach out directly.